Apple TV has been a persistent loser from a company that usually only tolerates winners. It's clear that Apple wants to do something "in the living room," but damned if it can figure out exactly what that is. Yesterday, Apple took another run at this thing, announcing an "all-new" Apple TV.

As with any new electronic gadget, I must be of two minds about the new Apple TV. The first, most difficult question is, will the new Apple TV be a successful product for Apple? The second question is easier: is this a product I want to buy for myself?

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