Most Popular in Apple
-
Localized Flipboard Content guides available for UK, Ireland, Australia and Canada
-
A fix for those "Pairing Record Missing" errors
-
You're the Pundit: iPad 3
-
Apple removes standard Mac OS X 10.7.3 download due to bugs, offers combined download instead
-
MPAA Sues LimeWire Back From The Dead
-
AirServer Lets You Push Airplay Audio To Your Apple Computer [Video]
-
Snow Leopard's 35 New Desktop Pictures Feature Nature, Fine Art and… Graffiti?
-
Dev Juice: How do I autocomplete in Xcode 4?
-
Apple tells newspapers: no free iPad edition for print subscribers
-
Apple Really Listening to Their Consumer
Survey tries quantifying iPad hype, suggests interest waning
"iPad hoopla" has passed, according to a survey by electronics shopping site Retrevo, and consumers have lost interest after the product's unveiling less than two weeks ago. More than twice as many respondents said they were uninterested after the iPad was announced compared to a week prior. Of course, there are lies, damned lies, and statistics—three times as many said they were confident they would buy one after finding out the product's details.
Retrevo did similar surveys to gauge interest in Apple's new portable touchscreen device both before it was announced and after. The week prior to Apple's big media event, 26 percent of those surveyed said they knew about the device but weren't interested. After the announcement, that number jumped to 52 percent. However, 3 percent said they would buy an iPad sight unseen. The number that would buy an iPad after Steve Jobs showed it off went up to 9 percent.

More Stories in Arstechnica Apple News
- Apple rules top three smartphone spots but loses new users to Android
- Another reason why Apple may be limiting Siri to iPhone 4S
- Poll Technica: should Apple more strictly police app ripoffs on the App Store?
- Week in Apple: post-Macworld|iWorld edition
- Apple updates iBooks Author EULA to clarify restriction on format, not content
- iPhone, iPad injunction lifted in Germany, but Apple still faces iCloud action
- Tim Cook: Apple donated $50 million to hospitals, $50 million to Project(RED)
- Apple now third largest mobile phone vendor as feature phones fade
- Etc: Xbox Live marketing head in the UK, Robin Burrowes, has reportedly been tapped to run Apple's App Store marketing in Europe.
- Problems with the OS X 10.7.3 update? Combo updater to the rescue
Most Popular Stories
Localized Flipboard Content guides available for UK, Ireland, Australia and Canada
A fix for those "Pairing Record Missing" errors
You're the Pundit: iPad 3
Apple removes standard Mac OS X 10.7.3 download due to bugs, offers combined download instead
MPAA Sues LimeWire Back From The Dead
AirServer Lets You Push Airplay Audio To Your Apple Computer [Video]
Bipolar Monkey - A mascot looking for a project
GEM v. TTM
This forum's font looks bad on my new installation
Snow Leopard's 35 New Desktop Pictures Feature Nature, Fine Art and… Graffiti?