If Apple does one thing well, it's to tout features that other companies have had for years and pass them off as life-changing. Since Apple can't tout speed as an improvement on the new iPhone (as the company did that last time around), Apple instead chose to highlight functionality that other products have had for years. Apple has begun airing two new commercials doing exactly that in Copy and Paste and Voice Control.

In Copy and Paste, the narrator introduces copy and paste functionality that allows a user to do some "pretty incredible things." Of course, implementations of copy and paste in other phones are usually somewhat bad and unintuitive. However, the claims made in Apple's commercial would be comical if they weren't so serious.